Case Study: Loops by LJ

Loops by LJ is a handmade rug brand that blends artistic craftsmanship with functional design. When we partnered, they were doing ₹2–3 Lakhs/month in sales through manual DMs. Today, they’re a ₹20 Lakhs/month brand with 50% of orders automated through a high-converting Shopify store.

The Challenges

When we began, Loops by LJ was a passion-led business doing everything manually — from discovery to closing a sale through Instagram DMs. But the real challenges were:

Services Deployed

We implemented a full-stack growth setup, tailored for high-AOV handmade products:

1. Shopify Store Design & Funnel Setup

Result: Over 50% of orders now happen through the website

Meta & Google Ads Strategy

We moved from Insta DM targeting to a 3-tier funnel:

TOF: Creatives - Product Showcase, UGC & Influencer Reels, Carousel & Catalogue Ads Audiences - Interest, Behaviour & Lookalike Targeting
MOF: Creatives - Brand Story, Founder Video, Behind The Scenes, Influencer UGC Audiences - Retargeting video viewers, Instagram profile visitors and DM openers
BOF: Creatives - Dynamic Catalogue Ads, Customer Reviews, Limited Time Offer Ads, BTS & Influencer Reels
Audiences - Retargeting website visitors and specific website events like Product Views, Add To Cart, Initiate Checkout, etc.

We collaborated with influencers like Ridhi Khosla for premium UGC that aligned with the brand’s high-AOV positioning.

On Google we also launched brand campaigns along with PMax & Shopping Ads since this brand was investing in PR & Exhibitions and we noticed searches with brand name’s keyword.

Avg ROAS: ~5 across funnel

Total Monthly Spend: ₹5 Lakhs+

4. WhatsApp + Email Retention Systems

We implemented:

Result: Increased repeat purchase rate and recovered revenue from otherwise lost carts.

Key Strategic Wins

Results Summary

Last 30 Days

From the Strategist's Lens

"Selling high-ticket items isn’t just about showcasing the product — it’s about creating an experience. Influencer content, UGC, PR and a well-built funnel can do what hundreds of DMs can’t. If you're selling aspirational products, build aspirational marketing. Once we built the website and launched the right flows along with ads, we unlocked both scale and efficiency."

Key Takeaways for Founders

Project Name

LoopsbyLJ

Core Products:

Rugs

Average Order Value (AOV):

₹30,000

Platforms Used:

Shopify, Meta Ads, Google Ads, WhatsApp & Email

Case Study: Loops by LJ

Project Name

Category

Core Products:

Average Order Value (AOV):

Platforms Used:

Transforming a Passion Project into a Scalable Premium DTC Brand

The Challenges

Services Deployed

1. Shopify Store Design & Funnel Setup

Meta & Google Ads Strategy

4. WhatsApp + Email Retention Systems

Key Strategic Wins

Results Summary

Last 30 Days

From the Strategist's Lens

Key Takeaways for Founders

Project Name

Category

Core Products:

Average Order Value (AOV):

Platforms Used:

LET'S COLLABORATE

LET'S WORK TOGETHER

(+91) 8005319313

foundercartel@gmail.com

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