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Case Study: AnimeMart

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Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting

Project Name

Animemart

Category

Anime Phone Cases & Accessories

Core Products:

Phone Cases

Average Order Value (AOV):

₹400

Platforms Used:

Shopify, Meta Ads, Google Ads, WhatsApp API & Email

From Scratch to Scale: Building AnimeMart Into a High-Volume DTC Brand

From Scratch to Scale: Building AnimeMart Into a High-Volume DTC Brand
When we launched AnimeMart in 2022, it was just an idea sparked by growing anime culture. No funding. No audience. No team. Just a conviction to build something.

Today, AnimeMart clocks over ₹15L/month in revenue, powers 4,500+ orders/month, and has built the largest anime phone case collection in India — all with lean systems, automation and profitable scaling.

The Starting Point — Challenges

The Early: Roadblocks

Just like any new DTC brand, AnimeMart struggled at first:

  • No audience, low trust, uncertain demand
  • Need for frequent design launches to keep excitement alive
  • High RTOs and fake COD orders
  • Unstructured backend operations
  • Chaos in inventory management (900+ SKUs)
  • Building repeat customers and retention in a Gen Z category

It was clear: to scale profitably, we needed tight systems and right strategies.

Strategic Game Plan

We implemented a full-stack, D2C-first growth system focused on paid funneling + website CRO + retention.

1. Growth Strategy

  • Launched website with 3 anime collections at first (Naruto, DBZ, One Piece)
  • Offered value pricing + premium quality as our wedge
  • Scaled to 500+ designs across 10+ collections
  • Crafted bundles: 20% off for 2 cases, 30% for 3 & more
  • AOV focused — discounts increased with quantity
  • Re-engagement flows triggered for abandoned carts & returning customers

2. Shopify Store & CRO

  • Implemented conversion-first design across homepage, collection pages, product pages and cart
  • Created urgency-based widgets, offer logic, review sections, etc.
  • Invested in premium themes and apps for design and speed optimizations
  • CRO updates: trust badges, social proof widgets, “Buy It With” bundles
  • Integrated Shiprocket Checkout for:
    • OTP verification

    • COD control

    • Prepaid nudges
  • Custom flows: Low inventory alerts, upsells, cross-sells
  • Meta Pixel, Google Tag, Google Analytics, Shopping Feeds, Server-side tracking setup for advanced tracking and data collection
  • Maintained 2–2.5% CVR even during ad scale phase

3. Performance Marketing (Meta + Google)

  • TOF: Product Reels, Catalog Ads, Interest & Lookalike Targeting
  • BOF: Dynamic Remarketing, Customer Review Reels, BTS, Cart Recovery Ads
  • Skipped MOF due to low-ticket AOV (impulse buys)
  • Scaled on Google through branded search ads, pmax for catalogue discovery and YouTube for remarketing
  • Consistently scaled with a 4–5 ROAS across campaigns
  • Built internal creative-production pipeline with winning hooks and angles

4. Retention Marketing (WhatsApp + Email)

  • Abandon cart recovery flows (WhatsApp + Email)
  • Order alerts & delivery tracking
  • Flash sale reactivation and product launch promos
  • Post-purchase journeys: Reviews + repeat incentive
  • Result: >15% of monthly revenue from returning customers

5. Team & System Building

  • Abandon cart recovery flows (WhatsApp + Email)
  • Order alerts & delivery tracking
  • Flash sale reactivation and product launch promos
  • Post-purchase journeys: Reviews + repeat incentive
  • Result: >15% of monthly revenue from returning customers

Results Summary

Last 30 Days

Founder Notes

“I realised that delegation, team building and SOPs are the backbone of real scale. Performance marketing gave us initial velocity — but content, value pricing, product updation, automations and strategic decisions gave us long term growth.”
Divyansh
Founder – AnimeMart

“The market always gets tougher. But if you obsess over value, customer delight and systems, you’ll win.”

What’s Next for AnimeMart

We’re expanding into new product categories — like deskmats, metal posters, tumblers — while updating our existing 500+ designs and launching new collections in phone cases.

With a team of 10+ full-time members, our goal is now automation, deeper retention and building AnimeMart at scale.

Project Name

Animemart

Category

Anime Phone Cases & Accessories

Core Products:

Phone Cases

Average Order Value (AOV):

₹400

Platforms Used:

Shopify, Meta Ads, Google Ads, WhatsApp API & Email

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(+91) 8005319313

foundercartel@gmail.com

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