WELCOME TO WEB AGENCY

Stop Wasting Ad Spend. Let’s Build a Funnel That Converts

Founder Cartel is a performance marketing agency built for DTC brands. From Facebook Ad management to Google Ads services, we handle full-funnel ad management with the right structure, attribution and reporting.

What’s Included

Everything You Need for Profitable Paid Growth — In One Place

01

Ad Account Strategy & Scaling

Full-funnel setup for conversions, structured budget allocation and smart scaling tactics

02

Funnel-Based Campaign Structure

Campaigns mapped to user stages, landing pages, ad content strategy and audience intent

03

Pixel Setup, Conversion API & Attribution

Google Tag, GA4, Meta Pixel, server-side tracking and accurate attribution

04

Weekly Performance Reporting

Clear reports on what’s working, what’s not and your next best moves

Unlike a traditional ad agency, our performance marketing services focus on conversions, profit and scale — not vanity metrics.

WHY US

Why Choose Founder Cartel

Not your average ad agency.

We're Certified D2C Experts

HOW IT WORK

Our 4-Step System for Performance Marketing Success

Your paid growth isn’t set on autopilot. We optimize it actively, every week.

01

Audit & Funnel Mapping

We review your current ad structure along with creatives, funnel gaps, pricing strategy and product-market fit

02

Setup & Tracking Fixes

Pixel, Conversion API, GA4, Search Console — fully aligned for accurate tracking

03

Creative & Campaign Launch

Iterative testing with a TOF/MOF/BOF campaign management structure

04

Weekly Optimization

Data-driven tweaks, active ad management, scaling winners, cutting waste

Portfolio

DTC brands we’ve helped grow profitably

Animemart

4X ROAS on Meta & 5X ROAS on Google

LoopsbyLJ

Scaled Meta from ₹1L to ₹4L/month profitably

Peach It Up

Cut CAC by 35% through funnel restructure and new creatives

Brands, Backed by Our Growth Framework

Case Studies

Exploring our creative and impactful projects

CLIENT TESTIMONIALS

Real Stories From DTC Brand Founders

“Founder Cartel rebuilt our funnel and ads — and helped us in profitable growth.”

Samridhi, Peach It Up

“Finally, an ad partner who cares about profit — not just spend.”

Sargam, Rasti

“They gave structure to our ad account and clarity to our funnel. The results showed in our margins.”

Sanyam, House of Katachi

FAQS

Frequently asked questions

Yes — we build campaigns that work together across both the platforms for full-funnel coverage (from Awareness to Conversion).

Typically ₹1Lakh/month and above, but we tailor plans to your stage.

Yes — as a full-service performance marketing agency, we can produce creatives or work with your team’s assets.

Absolutely — we can audit and restructure existing accounts or build new ones from scratch.

JOIN US TODAY

Ready to stop wasting ad spend and start scaling profitably?

We’ll review your account + share action recommendations — free of charge

Let's Grow Your Brand!