At Founder Cartel, we’re not a typical marketing agency — we’re growth architects for DTC brands. Born from the experience of building and scaling our own e-commerce brand, we understand what it takes to go from idea to impact in this fast-moving ecosystem.
We’re a team of marketers, strategists and operators obsessed with making brand growth predictable, profitable and performance-led. We believe in measurable progress — designed for founders who think long-term.
We didn’t start as an agency. We started as a DTC brand.
While building AnimeMart, we faced every problem a founder dreads — low ROAS, rising CAC, poor agency communication, generic ad strategies and zero understanding of what profitability actually means.
Most agencies just burn your ad money.
They don’t understand margins, funnels or what it takes to make every order count.
We didn’t need another service provider.
We needed a growth partner who thinks like a founder.
So, we became that partner — for ourselves first. And now, for brands that want to scale with strategy, not guesswork.
Founder Cartel is the agency we wish we had back then.
We think like founders because we are one. Every strategy we deliver considers not just ad performance but product economics, team capacity and unit profitability.
From new customer acquisition to retention flows and everything in between — we don’t stop at generating clicks. We build growth systems that scale.
We don’t do guesswork. Every decision we make is backed by performance data, conversion metrics and customer insights.
We build repeatable marketing systems that reduce dependency and increase predictability over time.
Whether you’re starting from scratch or scaling past seven figures — we come in with a lens of performance, brand clarity and funnel efficiency.
We’re not for everyone — and that’s intentional. If you want a checkbox agency, we’re not the right fit. But if you’re looking for a partner who can think, build and scale like a founder — you’re in the right place.
We collaborate with ambitious DTC brands who:
Want to own their customer journey — not just rent traffic from platforms.
Believe in the power of storytelling + systems.
Are ready to implement and start growing predictably.
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