Case Study: Wildhorn

Wildhorn is a well-known name in the premium leather goods space, known for its handcrafted wallets, bags and accessories made using traditional dip-dyeing and artisanal techniques. With a monthly marketplace revenue of ₹2–3 Cr. across Amazon, Flipkart, Myntra and others, the brand was thriving — but entirely reliant on marketplaces.

They approached us with a goal: build a direct customer relationship and launch their own DTC website.

Our Role

We stepped in with a hybrid offering:

The store development was handled by their team, but we guided the layout, review integration and checkout flow optimizations to ensure ad traffic could actually convert.

Funnel Strategy & Execution

We structured the Meta Ads funnel as follows:

1. Top-of-Funnel (TOF)

2. Middle-of-Funnel (MOF)

3. Bottom-of-Funnel (BOF)

Results Achieved in Just 2 Months

Last 60 Days

Note: This uplift was achieved without compromising profit margin, despite introducing strategic discounts.

From the Founder Cartel Desk

We help brands like Wildhorn break marketplace dependency and grow their own customer base. Whether you’re marketplace-dominant or just starting out, we help you take back control of your data, funnel and profits.

Case Study: Wildhorn

Project Name

Category

Core Products:

Average Order Value (AOV):

Platforms Used:

Crafting Performance for a Legacy Leather Brand

Our Role

Funnel Strategy & Execution

1. Top-of-Funnel (TOF)

2. Middle-of-Funnel (MOF)

3. Bottom-of-Funnel (BOF)

Results Achieved in Just 2 Months

Last 60 Days

From the Founder Cartel Desk

Winning Insights

Key Takeaways for Premium DTC Brands

Project Name

Category

Core Products:

Average Order Value (AOV):

Platforms Used:

LET'S COLLABORATE

LET'S WORK TOGETHER

(+91) 8005319313

foundercartel@gmail.com

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