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Loops by LJ Case Study

Project Name

LoopsbyLJ

Category

Premium Handmade Rugs

Core Products:

Rugs

Average Order Value (AOV):

₹30,000

Platforms Used:

Shopify, Meta Ads, Google Ads, WhatsApp & Email

Transforming a Passion Project into a Scalable Premium DTC Brand

Loops by LJ is a handmade rug brand that blends artistic craftsmanship with functional design. When we partnered, they were doing ₹2–3 Lakhs/month in sales through manual DMs. Today, they’re a ₹20 Lakhs/month brand with 50% of orders automated through a high-converting Shopify store.

The Challenges

When we began, Loops by LJ was a passion-led business doing everything manually — from discovery to closing a sale through Instagram DMs. But the real challenges were:

  • No website or ecommerce funnel
  • All orders were handled manually via Instagram DMs & WhatsApp chats
  • High-ticket product with long sales cycle and no scalability
  • Zero retention or remarketing system in place
  • No structured funnel across creatives (ad messaging)
  • ROAS was decent (~4), but unscalable without website & proper funnel

Services Deployed

We implemented a full-stack growth setup, tailored for high-AOV handmade products:

1. Shopify Store Design & Funnel Setup

  • Designed a custom Shopify storefront from scratch
  • Created distinct product pages with emotional storytelling and aspirational imagery
  • Integrated WhatsApp API for order alerts, abandoned cart recovery & launches
  • Enabled full catalog visibility — key for reducing pre-sale questions

Result: Over 50% of orders now happen through the website

2. Meta & Google Ads Strategy

We moved from Insta DM targeting to a 3-tier funnel:

TOF (Top of the Funnel)

Creatives - Product showcase, UGC & Influencer reels, Carousel & Catalogue ads

Audiences - Interest, Behaviour & Lookalike targeting

MOF (Middle of the Funnel)

Creatives - Brand story, Founder video, Behind the scenes, Influencer UGC

Audiences - Retargeting video viewers, Instagram profile visitors and DM openers

BOF (Bottom of the Funnel)

Creatives - Dynmic catalogue ads, Customer reviews, Limited time offer ads, BTS & Influencer reels

Audiences - Retargeting website visitors and specific website events like Product views, Add to cart, Initiate checkout, etc.

We collaborated with influencers like Ridhi Khosla for premium UGC that aligned with the brand’s high-AOV positioning.

On Google we also launched brand campaigns along with PMax & Shopping Ads since this brand was investing in PR & Exhibitions and we noticed searches with brand name’s keyword.

Avg. ROAS: ~5 across funnel

Total Monthly Spend: ₹5 Lakhs+

3. Content & Influencer Strategy

  • Shot high-conversion product reels (focusing on texture, luxury vibe)
  • Collaborated with micro-influencers & niche decor creators
  • Created WhatsApp first creative hooks to drive conversations for custom orders
  • UGC ads used in both prospecting & remarketing

4. WhatsApp + Email Retention Systems

We implemented:

  • Automated order alerts (order placed, shipped, delivered)
  • Abandoned cart recovery flows (WhatsApp + Email)
  • Product launch and offer campaigns to past customers

Result: Increased repeat purchase rate and recovered revenue from otherwise lost carts.

Key Strategic Wins

  • Website Build: Enabled scale + automation + short conversion window
  • Funnel Layering: Built from no funnel to full-funnel (TOF > BOF) across platforms and ads messaging
  • UGC & PR Use: Influencer videos and BTS content drove major trust gains
  • Retention Ready: Set up WhatsApp/Email flows for repeat engagement & product launches

Results Summary

Last 30 Days

From the Strategist's Lens

"Selling high-ticket items isn’t just about showcasing the product — it’s about creating an experience. Influencer content, UGC, PR and a well-built funnel can do what hundreds of DMs can’t. If you're selling aspirational products, build aspirational marketing. Once we built the website and launched the right flows along with ads, we unlocked both scale and efficiency."

Key Takeaways for Founders

  • High AOV ≠ High Friction — automate smartly, humanize content
  • Without a website, you lose funnel visibility and retargeting potential
  • Influencer trust + UGC is non-negotiable in premium categories
  • CTWA works best for customised products

Project Name

LoopsbyLJ

Category

Premium Handmade Rugs

Core Products

Rugs

Average Order Value (AOV)

₹30,000

Platforms Used

Shopify, Meta Ads, Google Ads, WhatsApp & Email

LET'S COLLABORATE

LET'S WORK TOGETHER

Get In Touch

(+91) 8005319313

foundercartel@gmail.com

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